Waitrose launches No.1 WholeFruit Special Edition chocolate bar

Virgin Radio

4 Oct 2022, 14:02

Time for a healthy snack? A brand-new special edition No.1 WholeFruit chocolate bar has landed from Waitrose, made from 100% pure cacaofruit (the fruit that cocoa beans come from) with nothing else nasty.

The first supermarket to create a chocolate bar of its kind, the new sweet treat prevents food waste and uses more fruit than regular chocolate, which helps to support farmers and their families. Plus the packaging is fully recyclable.

Around 70% of cacaofruit grown each year is not consumed, resulting in environmentally challenging food waste in the world of chocolate production.

Sarah Breadmore, Chocolate Developer at Waitrose, says: “Our Special Edition No.1 WholeFruit chocolate bar is made from 100% pure cacao fruit, which is the beautiful vibrant fruit that cocoa beans come from, with absolutely nothing else added to it. 

“We love everything that this eco-friendly bar stands for, not only preventing food waste but supporting farmers and their families. With its truly unique flavour and bright fruity taste it can be enjoyed on its own, used for baking or paired alongside some great Waitrose products.

"Customers can also be confident they’re shopping responsibly when they buy this bar, as just like all of our own brand confectionery the cocoa we use is Fairtrade.”

The Waitrose No.1 WholeFruit Chocolate Special Edition Bar costs £2.85/45g but will only be around for 12 months, so grab one now.