Terminator's Arnold Schwarzenegger stars in hilarious new Lidl power tools ad

Virgin Radio

30 Aug 2023, 14:22

Hollywood handyman hero Arnold Schwarzenegger has gone back to his bricklaying roots and is the surprising new face of Lidl's power tools campaign. 

The Terminator actor, 76, is flying the flag for the Parkside range featuring more than 100 products including tools, gardening equipment and accessories.

The star can be seen in the advert saying: "I'm here to talk about my tools for success. Everything I have ever built was because I had the power in the palm of my hands. Just like you!"

"I was not afraid to fail, to think outside the box. I built a new box!" he explains.

The scene then changes to a playground, reminiscent to Arnie's role in Kindergarten Cop, advising a group of children on their DIY dreams.

The former governor of California is promoting over 100 items in the DIY and home-improvement brand under the slogan of ’50 Jahre mehr als günstig’ (‘50 years more than cheap’).

Wearing Terminator-style sunglasses, he carves out a statue of himself from his peak bodybuilding days. "A plan is only as great as the tools you use to execute it.

"The muscles scare the birds."

The advert ends with Arnie helping a man complete a bench press and saying: "Now let's build another bench, ok come on!"

The supermarket brand said: "DIY is for everyone – that's what Parkside is all about. The brand is especially aimed at all those who like to repair, build and garden."

Lidl have previously teamed up with celebrities including Christina Aguilera, Rita Ora, Heidi Klum and Paris Hilton.

US performer Christina Aguilera launched a hair styling range with Lidl at the end of 2018, singer Rita Ora has previously promoted hair tools, while model Heidi Klum teamed up for a fashion collection in 2017.