OMG. You can buy a Terry’s Chocolate Orange filled with crushed mini eggs!

Virgin Radio

10 Jan 2023, 07:41

Don't believe in God? You might do now.

Christmas is over, but if you don't feel you ingested quite enough chocolate, worry not, Easter will be here before you know it. Eggcellent!

Right on cue, two of the biggest names in the chocolate egg game have come together to create something of a miracle - a Terry's Chocolate Orange with crushed Mini Eggs inside it.

Let us say that again. A Terry's Chocolate Orange with crushed Mini Eggs inside it!

The crushed up Mini Eggs can be found mixed inside each Chocolate Orange segment. They can currently be found in Morrisons for £1.50, so get cracking!

Cracking. Like eggs.

But isn't it a bit early for the shops to be selling Easter product? Turns out there's some logic to it.

Dr. Cathrine Jansson-Boyd, a consumer psychologist from Anglia Ruskin University, told The Mirror, "The reason why [supermarkets] do it is that often [the seasonal items] are on special offers. People are then thinking 'ooh but it's cheap now and if I buy them now, I can store them and keep buying things little by little, then I don't have to pay it all out at the point in time when perhaps I need to buy lots of it'."

She continued, "That's the reasoning for why they're doing it - in order to get the consumer to think it's practical for them. However, that is not why they're doing it - if you start buying mince pies in October because you want to put them away for December, you think 'ooh I'll have one' and then you have two and then you've eaten them and then you go and buy a new packet."

"Then as it's coming up to the festive period, you'll buy another one," she adds "So it's not because the shops want to start Christmas in October or Easter in January, it's just purely to get people to buy more and little by little you'll spend twice as much."

Crafty! But never mind, GET IN OUR BELLY.