Is this the most heartbreaking Christmas advert ever?

Virgin Radio

6 Dec 2022, 11:08

Credit: Sam Teale Productions/Facebook

You'll have to excuse us, there's something in our eye.

The cost of living crisis means that Christmas won't quite be the same for millions of families this year, and advertisers have had to adjust accordingly.

Nobody wants to see happy people stuffing their face with turkey when you're wondering if you can feed your family on a couple of downed pigeons from the park.

And so it's no surprise that a heartbreaking Christmas advert that brings home the stark reality of soaring costs has been winning widespread praise online.

Created by Sam Teale Productions, a video production service that helps people to tell their stories, the video shows one dad's struggle at what's meant to be the most wonderful time of the year.

In the heartbreaking advert, a young boy can be seen telling his hairdresser that "Santa is poorly this year" when he's asked what he is getting. We then find out that his mother has died.

It's not all bad though. He does get to eat some turkey dinosaurs, and some chips, later.

The pay off of the video, though - Christmas of Christmas is made, not bought - is especially poignant this year. Find out more about Sam Teale productions here.

What do we want for Christmas this year? No idea. We'd just like to stop sobbing please.

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