Guest Dragons revealed for series 22 of Dragons’ Den

Virgin Radio

26 Jun 2024, 07:24

The next series of Dragons’ Den will once again feature celebrity guests, and the stars to fill the sixth chair have been announced, with two new faces joining and one returning.

The hit BBC show will be back for its 22nd series in 2025, and it will see a fitness guru, beauty mogul and serial entrepreneur join the regular dragons. 

It has been announced that Joe Wicks and Trinny Woodall will make their Dragons’ Den debuts, with Emma Grede returning after her successful stint last series.

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Joe Wicks MBE, also known as The Body Coach, is a pioneer of the health and wellness industry, and helped plenty of people stay fit during lockdown with his YouTube workouts. 

Because of the massive success of his workouts, recipes, books, 90 Day Plan and award-winning fitness app, he has gained global recognition and acclaim. He has also raised millions for charities through initiatives such as his 24 Hour Workout Challenge for Children in Need.

The fitness guru said: “I can't wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs. My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”

Founder and CEO of global beauty brand, Trinny London, Trinny Woodall first hit our screens on popular BBC series What Not to Wear. She said: “Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I’m looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals.”

Emma Grede is a British businesswoman, serial entrepreneur, and philanthropist. She is the Co-Founder and CEO of Good American (which she launched alongside Khloé Kardashian).

Emma said: “I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity. I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can't wait to do it all again!"

This series football legend Gary Neville and Grede took their seats as the first-ever guest Dragons alongside the formidable squad of Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett.

In a recent exclusive chat with virginradio.co.uk, regular Dragon Deborah shared her initial concerns and subsequent praises for the new Dragons.

“Well, I think it's fair to say that all of the dragons were thinking, 'I wonder how this is gonna work, having a sixth chair.' You know, we've all got enough questions ourselves without having another one coming in. But I have to say I thought they were fantastic. I think they added a different dimension. They bought their own skills. The minute they sat in those chairs, it was like they had been there forever. And I think that's a real testimony to both Gary and Emma. Because you know, it takes a while to get into the rhythm of Dragon's Den, but I think they're absolutely brilliant,” she remarked.

Dragons’ Den will return to BBC One and BBC iPlayer in 2025. Previous series are available to watch on BBC iPlayer now.